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Online Portals & Blogs
June 2017 I Asia Trail Magazine Issue 22 I Explore Running Wild in Malaysia
31 May 2017 I Bernama WebTV I The Nation: Women's Entrepreneurship & Innovation
22 May 2017 I Loyar Burok I Embodiment of Fit and Fab
15 May 2017 I Women's Health I Ash Be Nimble and Ogilvy Mathers Malaysia Create Anti-Bag Snatching Device
13 May 2017 I UBER News Room I A Mother’s Day Celebration to Remember with ash be nimble
13 May 2017 I Malay Mail I Mother's Day: Balancing Act
5 May 2017 I Ogilvy & Mather I Sportswear Brand Ash Be Nimble Unveils Crime-Busting Handbag Dytenator
13 March 2017 | The Star Online | Ladies live up to the challenge
9 March 2017 | Vulcan Post | Business F*ckups Happen. Here're 4 Lessons These M'sian Entrepreneurs Picked Up.
15 Feb 2017 | hurr.tv | Finding The Face of ash be nimble
23 Jan 2017 | The Star Online | Fit and beautiful wins the race
11 Jan 2017 | hurr.tv | ash be nimble Trail Run with The Next Miss Universe Malaysia
29 Dec 2016 I The Sun I Fashioned To Fit
10 Dec 2016 | The Star Online | Miss Universe Malaysia 2017 contestants have a fruitful day at women empowerment discussion
30 Nov 2016 | The Star Online | A dose of jungle running with Dash
25 Oct 2016 | Pamper.my | ash be nimble Celebrates #PinkOctober With A New Prosthesis-friendly Racerback High Support Sports Bra
25 Oct 2016 | Chalkboard | The Business Of Being Fit
20 Oct 2016 I Women's Health I Prosthesis-Friendly Sports Bra For Breast Cancer Survivors
5 Oct 2016 | Pamper.my | Get Motivated With Ash Be Nimble's #GOTHEEXTRAMILE Lookbook
21 Sept 2016 | Kinky Blue Fairy | Cool Gym Apparel / Sportswear in KL
8 Sept 2016 | Passion Portraits | Defining moments: stepping out and taking risks
25 Aug 2016 | Discover KL | Yay For Deals! 9 Offers To Take Advantage Of This Upcoming Merdeka Day
August 2016 | Shoppr App | Top 8 Malaysian Online Stores You Ought To Know This Merdeka!
24 Jun 2016 | Focus Malaysia | Nimbly stepping into affordable athletic wear market
11 March 2016 | Malaysian Marketing | Women runners, hear them roar!
8 March 2016 | ELLE | How to be successful, by women who are
2 December 2015 | Vulcan Post | Tapping Into The SE Asian Market, This Activewear Is Adaptable, Agile, And Affordable
23 Nov 2015 | The Star Online | Clothes maketh their business
2 Nov 2015 | SAYS | Which Of These 10 Malaysian Businesses Would you Give RM250, 000 for? (Part 2)
27 Sept 2015 I Allianz BizSmart Academy I Founder of ash be nimble - Hui Mathews
10 Jan 2015 | The Star Online | Key trends to watch in 2015
2 December 2014 | Poskod.My | Christmas Gift Guide: 12 ideas for gifts designed or made in Malaysia
21 Oct 2014 | Poached Magazine Singapore | [Saya Anak Malaysia] Nimble like Hui Mathews, by Nicole Lee
28 Sep 2014 | The Malay Mail | An Affordable Sportswear Line for Women, by Lydia Koh
22 Sep 2014 | Tongue in Chic Malaysia | Tone That Bod Up In Ash Be Nimble, by Kathryn Rao
4 Jul 2014 | Elle Malaysia - Meet new Malaysian activewear brand ash be nimble by Emma Chong Johnston
28 June 2014 | Run Society Singapore | MARDI MAEPS TRAIL RUNNING 2014: Bring Trail Running Close to You, by Nicole Lee
RubberNeck | ash be nimble
15 Mar 2016 | BFM89.9fm - Fit, Pregnant Women
Karen Siah returns with the goods on what's safe and what's not for pregnant women and postpartum mothers keeping fit or getting back in shape. Joining her is fellow fitness enthusiast Hui Mathews, who managed to stay fit throughout her recent pregnancy.
16 Jan 2016 | BFM 89.9fm - Style File
An avid trail runner herself, designer-entrepreneur Hui Mathews set out to create her own sportswear label, Ash be Nimble, that soon gained traction locally and internationally. We caught up with Hui to discuss about the brand.
22 Oct 2015 | BFM 89.9fm - Alliance Bank BizSmart SME Innovation Challenge (podcast)
Targeted at young SME entrepreneurs, Alliance Bank BizSmart SME Innovation Challenge is back for the third year with prizes worth up to RM1 million. We will be catching up with the 20 finalists who made it into the challenge. This week we welcome the seventh and eighth finalist, Ash Be Nimble and Signature Snack.
21 Nov 2014 | Capital 80.9fm - Fitness & Fashion (podcast)
26 Nov 2014 | BFM 89.9fm - Open for Business (podcast)
22 Dec 2014 | BFM 89.9fm - Up the Ante (podcast)
August 2016 | CLEO Magazine Malaysia | CLEO Hot Shots 2016: Meet Hui Mathews
July 2016 | Action Asia Magazine | If there's a will, there's a way
June 2016 l Female Magazine Malaysia | Fashion Insider: Hui Matthews
May 2016 l SHAPE Magazine Malaysia | Fit Mum Feature
December 2015 | Female Magazine Malaysia | #changedestiny: dream chaser
August 2015 | Women's Health Malaysia | Sportswear for Hijabistas - Cover all bases
May June July 2015 | Running Malaysia Magazine | Brand Story: "We Design a Lifestyle, Not An Apparel"
Feb 2015 | SHAPE Malaysia | Fit Files "Living the Dream"
Nov 2014 | Elle Malaysia - Featured product (print p135 - see below)
Nov 2014 | TimeOut KL - Rising Styles: ...12 local fashion brands you need to know about, by Syaza Pauzi and Ng Su Ann (print p.22 - see below)
Oct 2014 | SHAPE Magazine Malaysia - Get Fit Gear - Lift Off! (print p.24 - see below)
28 Aug 2014 | Elle Malaysia Product Review - Tried & Tested: 6 sports bras
May - Aug 2014 | Running Malaysia Magazine - Product Feature in Issues #3 & #4 Fashion Forward: Urban Rage (print issue #3 p46-49 #4 p49-51)
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