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#changedestiny : dream chaser - hui speaks to female mag on starting ash be nimble

Posted on February 01 2016

"change is in all of us": we know that everyone has little dreams, inklings, ideas and ambitions to start, change, drive or stop something. Get some candid, behind the scenes thoughts and views from Hui as she spoke to female magazine while 36 weeks pregnant in November 2015 on what it took to start www.ashbenimble.com

female mag x SKII are embarking on a campaign to encourage women to #changedestiny

ash be nimble: change destiny - dream chaser

Excerpt below, or read the full interview at http://femalemag.com.my/cash-career/changedestiny-dream-chaser/

FEMALE: What were your concerns before switching?

Hui: “At first, I was working at The Boston Consulting Group and developing Ash Be Nimble simultaneously on my own for almost 10 months. I constantly asked myself: is it worth giving up a highly-competitive and well-paying corporate job? Do I have what it takes to build a brand from scratch? How much savings will I need to put in?”

FEMALE: Any setbacks?

Hui: “Working full-time while trying to set up my brand was very difficult; it’s almost two jobs put together. I don’t come from a well-to-do family so everything was self-funded and (I was) really trying to prove that my idea could work before I took the leap to leave my job. So 2014 was a very challenging and tiring year.”

FEMALE: Did you ever second-guess your decision?

Hui: “My husband and I have had many raw conversations about it: is this going to work? How long do we have to put off saving and owning a home, going on nice holidays and (myself) working as a freelance consultant to fund this?”

FEMALE: What drove you to keep persevering?

Hui: “The media picking up our story, customers believing in our brand and telling us it motivates them to start exercising and the support of friends and family, and of course my husband making sacrifices to let me chase this dream.”

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