Your guide to fitness & healthy living in Malaysia. Connecting you to sports events, personalities and facilities, as reviewed by everyday people just like you!


Our best-read stories, sharing honestly on both the good, ugly & in between, to get you inspired to just start!

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Featured Nimbler




Entrepreneur, radio presenter and mother of one, has never let life's setbacks and challenges deter her from achieving her goals and dreams, whether in her professional life or in her fitness pursuits. Since signing up for her first Bootcamp in January 2010, she has never looked back since. She now strives to live a healthier lifestyle by regularly attending bootcamp, the gym as well as hiking and swimming during the weekends. Freda has proven that she is a force to be reckoned with.

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Meet the team

We're just passionate about keeping active, digital storytelling & sharing the best stuff to help train & race happy. We'd love to hear from you if you'd like to contribute your stories & skills!

The ABN Team

Hui Mathews

Founder & Chief Storyteller
Hui founded ash be nimble in March 2014 with a mission to make fitness accessible via affordable sportswear below RM100. Starting from a humble beginning at the back of her house, the brand quickly grew into one of the most recognized homegrown active wear brands in Malaysia. At the end of 2017 Hui decided to close the apparel business & focus on transforming it into a blog of real, relatable fitness stories. Hui has more than 10 years of experience in corporate consulting & now leads the eCommerce Business Development team at Maxis. She is an avid trail runner & yogi.

Sue Kay

Designer, Branding & Marketing
Founder of RedSemut Branding and Marketing Agency, Sue Kay comes with over 10 years of experience in the industry. A multimedia specialist, she is a designer, a web developer, a video editor, a copywriter and a social media strategist. Reserving a soft spot for start up brands, Sue is at her happiest supporting their path to success! As an active triathlete herself, her work portfolio naturally includes athletes, sports brands, events and races too.

Kimberly Monteiro

Digital Content Creator & Social Media Community Manager
Former law graduate and associate producer with Astro, Kim was also an integral part of the ash be nimble team overseeing customer experience and executing digital content design, creation & social media marketing. Kim is passionate about martial arts and running and is a member of the Kyserun Krew, and also takes joy in acting & singing in local productions.